Can I Write a Book Text

Jonathan Friesen - Writing Coach

 four years ago i was approached by an editor to write a book on marketing on youtube.  remember this was 2008, and there were very few social media books at the time.  i was really excited at the prospect of having my own book for about 5 mins, till i realized that i wasnt really interested in writing a book about marketing on youtube.  i was pitched on a couple of other book ideas over the next couple of years, but i finally decided that think like a rock star was the only book i wanted to write.  once you figure out the topic of your book, youre then going to realize that your books already been written several times.  you need to figure out what you bring to the table that hasnt been discussed before.

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For me, theres plenty of books on why companies should connect with brand advocates and evangelists.  the rockstar analogy helped me differentiate think like a rock star, but even that didnt make the book completely unique, as theres been a few other books written on what companies can learn about branding and marketing from the music industry.  i had to go deeper, and when i release the full outline of the book in a few weeks, youll see why think like a rock star is different.

 what are you going to bring to the table thats unique, but that will still have value for your readers? 3 find 3 5 books that you think are similar to your idea.  for each book, you need to explain what your book offers that the competing title misses.  if you propose that your book idea will be competing against 5 books that were all written in the mid 1990s, that tells the publisher that your idea is dead, otherwise someone would have written about it in the past 15 years! 4 you need to create an outline and table of contents for your book.  this is where it starts to get serious, and we find out if you really want to write a book, or if you are just toying with the idea.

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 this will be a lot of work, but youll have to show this to a potential publisher, plus it will make the writing process much easier once you have a gameplan to follow.  it will also be incredibly beneficial to you because it will force you to flesh out your idea into several chapters, which will help you better structure your books message.  if you can hand a publisher a solid proposal for the book that includes 1 3 solidly written chapters, youre making an excellent case for why your book needs to be published.  and writing those chapters will give you a great idea of how long it will take you to write the entire book.  for example, if it takes you 3 months to write the first chapter, that could be a big red flag.

 thankfully, youve already done a lot of this by simply completing the first 5 steps.  youll need to tell publishers who the market is for this book, why you are the person to write it, what its about, competing titles, etc.  youll also need to include the table of contents and any of the chapters you have written.  this is where you want to mention any speaking you will be doing on this topic over the next year, as well as your online profile, your following.

7 having a killer idea trumps your online presence every single time.  when i started talking to publishers about writing think like a rock star, i assumed that my online footprint would be a big plus for me.  most of the publishers i and my agent talked to had no idea who i was, in fact most of the rejection letters we got started we think mark has a great idea, but  if your idea is great and publishers think it will sell, thats far more important than how many twitter followers you have, so dont think you need x number of followers/friends before you can talk to a publisher. 8 figure out if you need a literary agent, or want to go it alone.  for the first year, i didnt have an agent, then i realized that i was spinning my wheels and needed to get one.  theres only a few publishers whose editors are actively trying to connect with potential writers in this space.

 first, youll have to pay an agent, typically a cut of any money you get from the book, including your advance, royalties, etc.  the huge immediate benefit is that you get access to several dozen publishers and these are publishers that the agent works with regularly.  the agent can also look over any contract you are offered, and help you with the terms. 9 if you go with an agent, you will likely get a lot more rejection letters.

 this makes sense, if your proposal is going out to 30 publishers, expect to hear no a lot.  maybe they didnt think the book covered something that it actually did, or maybe they didnt understand the actual focus of your book.  as long as they explain why they are saying no, that gives you something to work with when you send it off to the next publisher. 10 dont expect to get rich from writing a book.  youll likely get an advance of $5,0 $10,0 if a publisher accepts your book.  remember this is an advance, which means youll have to pay this money back to the publisher. Edit: i should have been more clear here, your advance is against the money you will make from royalties on the book.  so if your publisher gives you a $5,0 advance, you have to pay that back first from your royalties.

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