Showing result 1 5 of 7 essays containing the words master thesis in fashion management. However, large media files cannot be shared using e mail, due to file size limitations. Read more university essay from stockholms universitet/ekonomisk historiska institutionen abstract. The overall economic development during the nineteenth and twentieth century has left us with an interconnected global society. This master thesis has been carried out in collaboration with the swiss based company mbwafertec, a part of the meyer burger group. It is a company active in the photovoltaic businesswhere they develop and produce cutting machines. Read more university essay from högskolan i borås/textilhögskolan ths author.

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Yin kwan ko 2011 11 25 study the logic of business, management, marketing mix and brand development in the fields of fashion and luxury this master rsquo s is designed to train future professionals in the areas of brand management, merchandising and communication, specifically in the areas of fashion and luxury. Given the advanced nature of the course, students must have a degree in marketing, economics or similar fields or have some relevant working experience in the field. The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers. The marketing mix and its construction through working with the client target becomes the basis on which to plan the development strategy of the brand. The study of the styles of the past and the analysis of current trends and forecasts of the issues related to lsquo future fashion rsquo will enable participants to understand how aesthetic expressions and interpretations of social and cultural trends affect the process of collection development. The course will also detail the primary methods of social research, the market and their practical application in the field.

As part of this specialist course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector. They will also analyse how companies in the fashion luxury market develop their own interpretation of brand positioning and devise special strategies in the management of the brand. The topic of the characteristics of the products and their distribution will be addressed with the aim of creating environmental innovation and competitive advantages for companies in the sector.

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The course is carried out through lectures, group work and individual project work. The brand manager of fashion and luxury is a figure who is increasingly in demand in the sector such managers come up with creative solutions to improve the practical management of a brand. Their task is to define the style of collections, identify the price range and the target market. This course will present participants with a wide range of potential careers in fashion luxury, both in production and distribution and in agencies and consulting firms.

Fashion marketing management contemporary issues in fashion research methods luxury management strategic brand management product creativity and innovation dissertation students who successfully complete the programmes taught in english in paris and london will be awarded a master 39 s degree by manchester met manchester metropolitan university uk. Master 39 s degrees include a 12 week work placement 180 credits points must be earned in order for a master 39 s degree to be awarded upon completion of the course. All candidates should meet specific requirements please check the website w.mmu.ac.uk/international indicating your nationality and study level. For instance, chanel is a classic luxury brand, but in an internet driven economic scenario where people buy both high and low range products, regardless of their status, the brand has decided to sell through vending machines in las vegas and commercially exploit the concept of the moment. Again, as 90s avant garde has become the new fashion heritage, raf simons is now at dior and hedi slimane is at saint laurent, without yves.

Lastly, in a society where values are fragmented, have a dual significance and are often grouped together according to the principle of syncretism, galliano the absence of presence has been named as new designer for maison martin margiela the presence of absence. In the same way, what will gucci be like after tom ford and frida giannini? fashion brand management is the most complete program for those hoping to gain expertise in shaping, preserving, renewing and communicating the uniqueness of a brand. It is the best solution for those who already have a background in design and want to acquire further management skills, and those who have come from a business background and want to learn how to operate outside of the box. The two paths both lead to the figure of creative manager and manager of creativity for the luxury fashion world.

This course is visionary and concrete, creative and managerial, leading and relational, innovative but well rooted in the know how coming from the industry, competitive and beyond competition, involved in all the processes from production to communication. It’s about strategy and concreteness, marketing and merchandising, retail and administration, law and logistics. It’s about conveying messages in conventional or alternative ways, using original materials graphic, video, written both for the real and the digital environments.

This course includes field trips milan fashion week, pitti trade fair, the production site of a top level company, and ferragamo shop/museum , guest lectures by managers and visionairies, and two portfolio projects, a start up task at mid term, and a rebranding task as the final task. Spirit of time, three dimensional business model, strategic branding, brand identity, rebranding, final project portfolio. Fashion system players, rules, calendars , contemporary designers, products and brands grouped by concept. Starting up, new enterprises, positioning, marketing and dealing internationally, brand extension, brand metrics. Leading the creative process, research and inspiration behind the fashion product, assortment plan and collection composition.

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