Mba Essay Books Text

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A dash of inspiration to bring political transformation in turkey, a rare spark of intellect as a consultant, and a brilliant academic track record – i will bring a mixed bag of competence and compassion to the elite wharton classroom. My wide ranging leadership exposures gaining national attention at a mere age of 8 as a tennis player, ranking in the top 100 amidst 2 million students in turkey in high school entrance, extensive experience to work with government ministers, civil servants, consultants and leading various social projects in turkey my life has always been a plate too full with activities. An undying advocate for civil liberties, a tennis coach, and president of the abc think tank – i have donned numerous hats seamlessly. And finally a leader of the mass to protest against government atrocities, a protestor in the streets of istanbul facing police tear gas with mask at the taksim gezi park – an incident that was the headline at cnn and bbc for nearly two weeks, a young man with a political foundation in his quest to form a strong political party in turkey – my life been a saga of numerous up’s and down’s. All the above experience have shaped my heart and soul and have taught me life long lessons that is difficult to articulate in just 500 words. Firebrand revolutionary, mass leader, social thinker, consultants who always over deliver, a keen listener and a serious man with burning desire to change the course of history – all these are the phrases that others have always used to describe me.

I am sure my classmates and faculties will add to these ever growing list of adjectives after interacting with me for 2 years. At wharton, i intend to shape not only my vision but also the learning environment of the wharton community. I will listen, critique, argue, frame, challenge and be challenged….i will unite diverse perspectives into unified themes. From actively participating in various social forums and clubs to influencing class discussions on case studies, i will leave my mark on the wharton community. Having some of the best forums under one umbrella, wharton offers a basket of opportunities for me to pick and and contribute.

My experience as the president of abc think tank will help me to offer perspectives to students on impact investing in the wharton social venture fund. I will share the problems and issues faced in managing a non profit and sharpen the skills of other student volunteers. Finally, i will spearhead crucial initiatives at the wharton international volunteer program and lead consulting projects to benefit various third world countries. Just as a river brings rocks and pebbles from the height of the mountain that ultimately forms the valley, i also intend to bring my multi coloured experiences and knowledge with me that will shape the learning atmosphere of entire wharton community significantly! sounds good? our founder editor sandip bhattacharya has definitely helped thousands of mba and emba aspirants to secure admission to top notch global b schools. Business books can easily fall into the hole of just about any sort of instructional literature an abysmal noise to signal ratio. Like self help and diy books, dozens and dozens are published every year, all promising miraculous results. Some are scams, some will only work for a few select people, and some are just badly written tripe.

These 50 books on business, finance, and leadership all have qualities that raise them above the fray, and mark them as either the best or most popular of the lot. Many new entrepreneurs have a terrible time charging what they are worth, and rafi mohammeds book is the perfect antidote. Generally slanted towards large corporations, the book still has powerful implications for businesses of all sizes when it comes to pricing decisions. Dr cialdini’s book influence which has been written, rewritten, reissued, and revamped more times than i care to count is an incredible attempt to apply something resembling a scientific process to the powers of persuasion.

As a resource, it’s invaluable not just for making yourself more persuasive, but for also becoming more resistant to the wiles of others, too. It delves into how we influence people, and what methods work the most effectively, techniques that can be devastating if used properly. The book positioning puts forward an intriguing prospect for how to get your business ahead: by positioning it within the customers mind through marketing, branding and product management. It’s about developing niches, both in terms of products but also in terms of perception, so that customers remember you, and perceive you as a strong, and able company. Through witty and easy to understand writing, ries and trout create a perfect introduction to marketing strategy. In the modern world of business, most of us don’t have a concrete product to sell. We’re a service based economy, and frankly that’s something much hard to demonstrate and impress people with.

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Beckwith’s now classic book delves into how to market the intangible, and especially focusing on creating an excellent customer experience so that people will want to come back to you. It’s simple enough in concept, but in practice it can be a devastatingly powerful way of differentiating your company from those around it. In industries with heavy market saturation, differentiation can be the difference between success and failure.

Zag shows how to separate your brand from the rest of the pack, and thrive because of it. Zig ziglar’s secrets of closing the sale is very much about one of the fundamental building blocks of a good business the art of the sale. Be that selling your services, selling a product, networking, or anything else, it’s about convincing people that you’re the best there is for what they need. Because if customers see your service as identical to everyone else’s, they’re simply not going to come to you.

Seth godin’s 2002 book looked at a number of incredibly successful brands, like starbucks, jetblue and apple, and how they differentiated themselves from all the other companies around them. Gladwell’s book from 20 is pretty much the textbook of the viral marketing revolution, a look at how getting information into the right place can cause a tipping point , a critical mass of little factors that come together to create an enormous change. It’s a tipping point that pushes a book into popularity, or starts a fashion trend. Gladwell looks at powerful individuals who can spread information, and how a tsunami of small changes can add together to a major paradigm shift. Years of incompetent leadership has left the company poor, with many horrific purchases under their belt, and a toxic board.

But if you look back a few years, to when hp was at the top of its game and were a bleeding edge tech company, much of their success goes back to the actions of the titular hewlett and packard. Hp’s management style came to define successful engineering companies, and remains a crucial resource for anyone in the tech world. Steve jobs’ death in 2011 pushed forward the release of his warts and all biography by walter isaacson. While jobs may not have been a nice or pleasant individual, he was an excellent businessman who demanded perfection from his staff. He revolutionised user interface, and created a world of design and industrial art that has influenced the entire world of technology.

What’s expensive and hard and sometimes utterly soul destroying is turning that idea into a successful business. This is where guy kawasaki’s book comes in, a manual for the entrepreneurs attempting to go from pitch to an established brand and product, and all the steps in between. A must read for startups, it clearly lays out how to get your idea off the ground.

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