How to Write a Review of a Business Article Text

Jonathan Friesen - Writing Coach

Source normalized impact per paper snip: 1.507source normalized impact per paper snip: 2014: 1.507 snip measures contextual citation impact by weighting citations based on the total number of citations in a subject field. Scimago journal rank sjr: 1.166scimago journal rank sjr: 2014: 1.166 sjr is a prestige metric based on the idea that not all citations are the same. Sjr uses a similar algorithm as the google page rank it provides a quantitative and a qualitative measure of the journal’s impact. Impact factor: 1.713impact factor: 2014: 1.713 the impact factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years.

© thomson reuters journal citation reports 2015 5 year impact factor: 2.433five year impact factor: 2014: 2.433 to calculate the five year impact factor, citations are counted in 2014 to the previous five years and divided by the source items published in the previous five years. © journal citation reports 2015, published by thomson reuters we and the rest of the internet for the past decade have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web. That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises. I mean, we might all be able to rattle off one or two sites yelp! and i think you can get them to show up in google maps, too? , but we don't exactly have a laundry list of options at our disposal.

Check out our list of the best product review websites for b2b and b2c companies. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry. Amazon was one of the first online stores to allow consumers to post reviews of products in 1995. And it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and even do buy a product elsewhere, if it's sold on amazon.com unless it's gasoline or drug paraphernalia.

That is then many people will look up its amazon review before they decide to buy. What's going to separate your product from one that looks just like it? those shiny gold stars and good customer reviews. Products are rated on a five star rating scale, which is broken down by percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews. Based service businesses, angie's list is a higher end review site, because users actually have to pay for membership. The reviews, given on an a–f scale, are typically very well thought out not a lot of that ranting and raving that's more common on free review sites.

The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too. Once you have yours, encourage your customers who are on angie's list to leave reviews there members are the only ones allowed to do it! have customers in australia? choice is a member funded review website based in australia. C hoice independently test products and services and provide performance reviews to their members. The bulk of their work involves testing products and services themselves, creating product comparisons, and writing buying guides.

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In addition, though, they do allow members to rate and discuss specific product brands and models with other choice members. If you have customers in australia, we recommend encouraging those who are on choice to leave reviews there. Trustpilot is a fast growing, community driven consumer review platform based in denmark, although they've expanded out of europe into 65 countries, including the u.s. T he platform for businesses helps companies from all over the world proactively collect customer reviews.

It's the customers who w rite both product and seller reviews, keeping it third party verified. While they have a basic version for free this lets you create a profile page and collect customer reviews , their paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems. Similar to trustpilot, the swedish based testfreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? their question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team. Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike angie's list, it's the folks at which? who write the reviews not the customers. T hey don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected]. While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the u.k.

The website has product reviews for everything from dishwashers and tablets to cars and credit cards. They test and review all these products themselves, and then write about both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer service. A lot of their content is free, but customers can become members for £10.75 per month to get access to a best buys and don't buy list, the latest reviews of products from their test labs, and access to their consumer legal advice service. A nonprofit organization, consumerreports is an independent product testing organization that runs unbiased tests to rate and recommend products. They've reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. Fun fact: they buy and test 80 cars per year! this is about as legitimate as it gets.

As such, there's not much you can do here except if you sell a product, make sure it's really, really good. If nothing else, you could take this website as a lesson in excellent content creation. For each product they review, they provide the review criteria, product overviews, a buying guide, and social sharing buttons. Pretty much the key to great content, am i right? if you're in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you'll want to check out the reviews on the popular website tripadvisor.

As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location in the world you could possibly image. The key to a successful profile on tripadvisor is making it as close to the top of their popularity index as possible, so that people searching for information in a specific place see your listing.

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The popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking: quantity. Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though take a look at our policy to make sure you understand what is and isn’t okay. quality. Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service. recency.