Online News Dissertation Text

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Whether you rsquo re an author, researcher, or publishing institution, there are multiple ways for you to order a dissertation through proquest. You can even work with expert bibliographers and database specialists to create a selection profile and criteria that result in automatic delivery of the materials you need, as soon as they become available mdash and you retain the right to return anything that falls outside your criteria, for full credit. Use our online ordering system, dissertation express to place your order immediately. Dissertation express for ill wral online during the site's first three and a half years, the staff refined the home page as a presentation of information about both the day's news events and the site's full range of contents, including interactive features, online video, and reference links mentioned during television news broadcasts. The evolving features of wral online suggest a blurring of technological and media content boundaries, illustrating phenomena discussed recently by j. With its parent company's interests in digital broadcasting and data communications, wral online seems worth watching. Each year since its launch, wral online has made incremental changes in form and content, as well as making alliances with other media organizations.

The first incarnation of the home page was a cartoon of a smiling sun shining on a hillside of iconic buildings representing different parts of the site the happy valley of my title. This paper suggests that the changes not only responded to the evolving technological capabilities of web browsers, but have clarified the site's purpose and identity in relation to the station's parent company, its other media properties, and the local community. The designs and redesigns also illustrate the blurring boundaries between news, entertainment, public service, commercial and self promotional functions of the media. wral: corporate context wral tv is owned by capitol broadcasting company, inc. By 1998 capitol broadcasting included three television channels and a wide range of other services, and had a reputation as a technological innovator or early adopter through its entries into fm radio, television, digital high definition television hdtv , and the internet. Fletcher, a raleigh attorney, and his son frank, an attorney with the federal communications commission. Their 250 watt wral am went on the air in 1939 as the second commercial station in the city.

Fletcher, became general manager in 1942 and continued as the company's president into the 1970s. Jim goodmon, a grandson of the founder, was company president and ceo in the 1990s. Several milestones listed in the company history involve the company's adoption of new communication technologies: starting fm broadcasts in 1946, launching its television operation in 1956, building its 2,0 foot transmitting tower in 1978 the tallest man made structure east of the mississippi river , and hiring professional meteorologists for the newsroom staff in 1982 as the wral tv weather center. With the launch of wral online in january 1996, the company added the internet to its media technology r sum. Wral, 1998 an article by goodmon, posted on the company web site, summarizes the wral's image as a technological leader: channel 5 quickly became a national leader in innovative news and community oriented programming.

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Today, channel 5 cbs continues to lead the nation in its innovative approach to communicating with its publics with the addition of wral online, a comprehensive release of up to the minute news, weather, and sports reports on the internet and world wide web. Goodmon, 1996 goodmon is credited by the firm with its expansion into satellite communications, the internet, and hdtv. television broadcast magazine named wral 1996 broadcaster of the year for being the first commercial television station in the u.s. Capitol broadcasting's other subsidiaries include capitol radio networks, the durham bulls baseball team, the capitolnet marketing group, and microspace communications corporation, satellite transmission of data, video and audio. The company owned an internet service provider isp business, interpath, but sold it to the carolina light amp power company in december, 1997, arguing that facilities based telecommunications companies were better suited to the isp business, and citing a series of start ups, mergers or acquisitions by companies including gte, at amp t, bellsouth and worldcom/mci capitol broadcasting, 1997. In addition to wral tv, the cbs affiliated channel 5, capitol broadcasting operated several other television stations in north carolina, either as owner or under limited marketing agreements lmas with their owners: wraz channel 50 in durham fox , wjzy channel 46 in charlotte upn , wfvt channel 55 in charlotte warner brothers , and wral hdtv, channel 32. The parent company and other stations also established web sites, but without the 24 hour a day news focus of wral online.

Until 19, the wral online home page included a link to wraz, but the june, 19, redesign did not. wral online in january, 1996, wral began delivering news at the internet address the original staff included a technical director computer systems administrator and programmer , john whitehead, who was hired a year before the launch of the web site, while a graphic designer and news producer were being recruited from the television station's staff. Wral online's news director, john conway, additional news producers and a second programmer were hired from outside the company to prepare for the launch in january, 1996.

Other staff members' professional experience was a cross section of print newspaper reporting and editing, radio and television news and technical writing. By the launch date the online staff had created dozens of web pages using november and december wral tv stories both as a shake down period for the production process and as the beginning of wral online's practice of maintaining searchable archives of its daily stories. After those shakedown weeks, the television station broadcast a five day series of stories about the web in february, including the formal announcement of wral online to its home audience. 12, 1996, talks about the site's first 24 hours of operation being a success, suggesting the first official day was feb. Its online archives include stories from november and december, 1995, which were developed in preparation for regular daily operation. During the time period of this study wral online was housed in two offices on the first and second floors of the main wral tv building in raleigh, n.c.

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The upstairs office housed the web server computers and the work stations for the two programmers and the graphic designer. The compact downstairs newsroom included four work stations, television monitors, video and audio recording equipment, and computers linked to both the station's internal computer system and the internet. The four desks accommodated the four full time and two to four part time producers, who worked overlapping shifts. The news producer and feature producer sat back to back at one end of the room the sports producer and news director at the other. Wral online followed television news terminology, using the title producer rather than editor. Wral's television studios and broadcast newsroom, with a staff of more than 75 reporters and producers, were also on the first floor of the building, down a twisting corridor from the online offices.

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The two departments shared computer printers in the connecting hallway, as well as sharing use of a conference room a few steps from the online newsroom entrance. Administratively, conway reported to the station's promotions director, and wral online staff members sometimes contributed to projects for other parts of the organization, such as graphic designs for use on air or in promotional publications. The web site's original file and database structures were used by wral online for at least three years, although the original technical director who developed them left the company shortly after the site's first full year of operation. Continuity was provided by jason priebe, the organization's second programmer, who joined the company a few months after the launch of the site and was promoted to technical director the next year. Both whitehead and priebe developed programs to automate or facilitate various kinds of text conversion and page construction. An additional programmer was hired in may 1997, but left after a little over a year.

The original visual design elements for the web pages were created by wral tv staff designers in consultation with the television station's management. The wral logo, weather maps and other graphics were patterned after those presented to the station's television station. In that first year, the station's home page had been visited more than 1 million times, the staff had written 1,685 local news and sports stories and 942 local features, and the online archives totalled 8,300 web pages. Wral, 1997 wral5 online has presented a new or mostly new face to its viewers once a year, with some design changes between these major new looks. The original home page 1996 97 was a full screen cartoon of a landscape that the staff came to refer to as happy valley. A dozen objects located in the scene were clickable links to the main sections of the wral web site. A cartoon sun with a toothy smile rose in the back of the scene, under an airplane towing a weather center banner.

For visitors whose browsers were incapable of displaying graphical navigation maps, the page included a text menu at the bottom below the area of the screen devoted to the happy valley map. 1997 design the 1997 home page was reminiscent of contemporary newspaper front page designs, such as usa today. That is, it divided the screen or page into distinct rectangular areas beneath a nameplate or title bar area at the top. It presented a narrow menu at the left, stories at the right, and one or two line text teases at the bottom. The blue title bar had a wral5 online logo in the center, with clickable links on the words contents, search, help and feedback incorporated in its bottom edge. On either side of the logo, the blue bar carried slogans, news and information 24 hours a day and coverage you can count on.

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