Keys to Writing a Good Paper Text

Jonathan Friesen - Writing Coach

want to kick your writing up to a new level? want to make it better? maybe a lot  better? heres a quick and easy way to do just that. Im talking mainly nonfiction writing here, although the points below can be adapted slightly and help with ficton writing too. Here are a few, brief, key points that can put you head and shoulders above the other 85 95% out there laboring away on digital paper. so, what do we do when we write? point 1: i have an idea in my head that i want to communicate. Those words need to be accurate and well written if they are going to communicate. That is, so that another person reading my words with get a picture of that sunset in her head that is pretty close to the one im seeing in my head.

how specific are my words? point 2: everything we write, every word, phrase, sentenceis general or specific to one degree or another.  vegetables notice in the simple outline above that 1  the word fruit is pretty general. 3  but each of these types of fruit applesoranges are basically are equal when it comes to how specific they are.

4  on the other hand, when we get down to 1 veggie we get less specific, more general. still with me? good! its going to get better. heres the punch line, the key point: whenever you are writing, no matter where you are in your writing, you can only go 1 of 3 possible waysin the known universe leaving aside multiple dimensions, string theory, etc. From one point to the other, you can only get more specific, keep your next words at the same level of specificness, or get less specific and change the subject more of less. Its like one idea grows out of the one just before it and then leads to the next connected idea. It communicates, in grammar, rhetoric, and composition, this is called cohesive. and it is a vital essential to excellent writing. how can i do it? at each pointat a bare minimum each major juncturein your writing you ask key questions.  at the same time keeping your reader in mind.

an illustration to make this clearer say ive written the following 3 sentences ill put them in outline form to diagram the content: 1.  intuition is important in writingreally you could say in day to day living too. key questions so as this point in my writing i ask questions like these: 1 have i written enough on this subject? if i have, its time to quit or move to another major point or subjecta superordinate move.

2 will my reader get it? will she understand my point, believe me, see how important it is? 3 do i need to add a subordinate explanation, an illustration, some detail? and so on. 4 are there more points to be made? probable coordinate points. now ill add more meat to my writing illustration above lets say i decide i havent written enough. 1 ever notice how detectives, the good ones, pay attention to hunches? we should too. 1 how often do we forget to step back and take a longer view? 2 a wiser range of considerations can be enlightening. did you see an improvement in my little piece of writing above? granted, its not shakespeare or even hemingway. Be aware of your level of specificness at each key point and which direction you need to go nextsubordinate, coordinate, superordinate.

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Note: this little essay appeared first, in a different form, at the write to done blog quite a while back. your turn what ways and means and methods help you write better? common grammatical mistakes. But, while these examples are simple, some subject/verb agreements are not so easy to spot. In this case, the subject of the sentence is the word people instead of she. organizational tips: methods of organizing your paper by john wood when we think of copywriting niches, we often break them down by marketplace, i.e. But, you can also carve out a nice living for yourself by becoming an expert at a specific copywriting service.

For example, many copywriters have found writing autoresponder copy to be an extremely profitable and fulfilling niche. Today i'm going to talk about another such service based niche opportunity: writing white papers. A typical white paper takes from 30 to 50 hours to write, depending upon the complexity of the topic and the amount of research needed. When you're just starting out, you should be able to ask for a fee of at least $2,500 per white paper. By your fourth white paper, you should be able to bump up your asking price to $4,0 per white paper. As you can see, it can be very lucrative hellip if you write just two white papers your first month, you'll make $5,0. By your second, you could potentially be on track to make $8,0 a month $96,0 a year , again by writing just two white papers per month. like everything in life, the more you do something, the faster and better you get at it.

After a while, you should be able to write three to four white papers each month and bring in between $150,0 and $200,0 per year! to give you a feel for whether writing white papers is a career you might want to pursue, the following is a quick overview of the white paper marketplace and what's required mdash starting with the basic question: a white paper is a document that both educates and persuades. It is a marketing tool exclusively used in the business to business b2b marketplace. White papers are ideal for introducing new products and new technology innovations. They help key decision makers or influencers reach a decision about implementing a particular solution. In addition to creating leads and driving sales, they are also a great way to generate awareness about a company and its products and services. Plus, they are a way for a company to build up its credibility within its marketplace and establish itself as a thought leader.

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As a white paper specialist, your objective is to get prospects thinking about the problem and the solution featured in the white paper, and to then introduce one of your client's products or services as the best choice for that solution. You have to be part writer, part investigative reporter/detective hellip because doing research is a very important element of the job. You should also be comfortable interviewing business experts both inside and outside your client's company. It's important that you have a knack for asking the right questions so you can quickly unearth the answers you need to make your case. But, you'll be writing informational documents with a more objective point of view, versus writing something with a sales spin.

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The answer is that while it's not absolutely necessary, it's strongly recommended. In addition to it helping you write copy that really connects with your audience, having a strong knowledge of b2b copy will allow you should you choose to take advantage of your client's other related b2b requirements. According to the direct marketing association, business to business companies spend over $55 billion per year on b2b marketing. And here's the thing, when most people start out to learn copywriting, they initially focus on business to consumer b2c copy. So, there tends not to be as much competition among copywriters in the b2b arena. According to a study by b2b magazine and junta42 match, about a third of a marketer's budget is spent on custom content and creation mdash and half of that portion of the budget is spent on white papers. in the united states alone, there are 240,0 b2b companies with over 50 employees. I couldn't find the exact figure of how much money is spent on white papers every year, but i think you can see from the above statistics, it's in the billions and billions of dollars.

According to a study by eccolo media, 84% of businesses find white papers either extremely or moderately influential in their purchasing decisions. The study also found that 77% of business decision makers said they read one or more white papers last year. They also found that white papers are the most viral piece of marketing collateral with 89% saying they pass them along to others. define your target reader mdash like writing a sales letter, knowing your audience is the key to writing a good white paper. It's important to identify all the different potential readers of your white paper.

For example, if you're writing about accounting software, the ceo will want to know that it has a huge roi while the accounting manager wants to know that it is easy to learn and is backed up by excellent technical support. It's not unusual for businesses to hire you to write multiple white papers, each one addressing a different segment of their audience. Which means more work for you! note: in these situations, clients usually expect a discount of 20 to 25% on the alternative versions of the same white paper. interview key people mdash ask your client who the best people in his company would be to interview. Ask him for names of people in the industry that it also might be helpful to speak with. Do online research to identify anyone who can help your cause that might be interested in talking with you. gather information mdash search google for analyst reports, other white papers, industry articles, case studies, etc.