We have provided the selection of example marketing dissertation topics below to help and inspire you. If you need help with the topic and titles for your own dissertation then our writers are avilable to help. Click on the button below for more information about our topics with titles service: overcoming diversity: the marketing of new orleans as a tourist destination after hurricane katrina an investigation new orleans in louisiana was previously a premier tourism and convention destination the effects of hurricane katrina have wrought havoc on the economy of the city.

In the first year after the hurricane, over 100,0 jobs were lost, and the reputation of new orleans as being problematic in terms of crime plunged even lower. The city is working hard to restore its reputation and its economy and some estimates hold that tourism is almost back to its pre katrina level. This study examines the veracity of such statements and considers the city's future.

2007 tourism and hospitality marketing: a global perspective. london: sage. branding and consumer behaviour a comparative analysis of pepsi and coke as a field of separate study, consumer behaviour analysis emerged during the 1960s. As one of the two dominant global cola manufacturers pepsi has developed a strong brand of products by creating a wide range of promotional materials. This dissertation analyses different marketing campaigns undertaken by the companies in the last five years and through the use of consumer response survey this study identifies the strengths and weaknesses inherent within them. These, along with the respective market strengths of the two companies are then analysed in accordance with a range of academic theories.

repositioning fresh fruit sales within tesco a marketing approach tesco has announced major plans to revamp its store so as to attract further custom. This dissertation looks at a specific aspect of the core business and relates the approach adopted by tesco to that of two of its main competitors: sainsbury's and asda. In so doing concepts of perceptual mapping are utilised along with ansoff's matrix. Making a valuable contribution to the understanding of marketing within the grocery trade this dissertation also benefits from the undertaking of a range of interviews with shoppers and managers to garner a fuller picture of what tesco needs to do to further boost sales within this arena of its operation. Eds 2004 logistics and retail management: insights into current practice and trends from leading experts. london: kogan page. 2004 lsquo increasing retail concentration: evidence from the uk food retail sector', british food journal. lsquo feeding off low self esteem to create a desire to purchase' can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: a literature based review. an essential element of the marketing of goods and services is the ability to create desire and wanton need within potential customers.

This dissertation suggests that this is particularly the case in the electronic and tele communications device market, where new products such as x boxes and iphones create a desire to replace products which are perfectly serviceable with the lsquo new and upgraded' model. Using both a range of marketing theories as well as references to social exclusion this dissertation analyses the extent to which the creation of a false demands based on low self esteem if one does not have the product runs counter to ethical considerations in this time of economic austerity and hardship for a growing number of families across the uk. Lsquo emotional brand attachment and brand personality: the relative importance of the actual and the ideal self', journal of marketing. the remarketing of personal debt as acceptable: a post 1980s phenomenon? personal debt and levels of insolvency are at an all time high. Inspired by cheaper lending rates in the mid 1990s it can be argued that the true start of this period of increased consumption lay with the liberalisation of the markets under thatcher. Today, the acceptance of living on lsquo the never never' is far more acceptable socially than was the case in the immediate post war generation.

That debt is acceptable and that purchasing on higher credit is the way to lsquo have now that which one cannot afford' has been a marketing success story epitomised by slogans such as lsquo pay nothing for a year and then take four years interest free credit'. This dissertation charts the rise of such marketing ploys and contextualises and assesses their impact upon issues of wealth creation and materialism over the last 25 years. 2004 lsquo the effectiveness of credit card regulation for vulnerable consumers', journal of services marketing. 2004 lsquo factors in gaining compliance toward an acceptable level of personal unsecured debt', international journal of bank marketing. developing new prices strategies for independent retailers in a period of fuel based inflation. the ever increasing price of fuel has a knock on effect for all consumers not only at the petrol pumps but also with regard to the purchasing of all good s that are transported to stores. At the same time, family budget realities in this period of austerity have led to shoppers seeking ever greater lsquo value for money' with the result that small businesses are facing a further squeeze to their margins.

Given that such operators also purchase within an environment in which they do not benefit from the bulk discounts afforded to their larger competitors this dissertation seeks to devise, with particular reference to independent diy shops in the gower peninsula of wales, a new marketing campaign that will persuade people to pay more so as to be able to buy local. This is a dissertation that can also be seen to tie into movements to save the british high street and thus combines aspects of marketing with present day socio political decision making. 2012 lsquo inventory policy for an item with inflation induced purchasing price, selling price and demand with immediate part payment', applied mathematical modelling, not yet published. marketing the high street: a new challenge in british retailing? recent government initiatives have highlighted the perilous state of british high streets. In addition, changing shopping patterns the increased use of the internet and the ability to park at out of town shopping centres have also meant that shoppers are increasingly removed from the traditional centres of british towns. This dissertation looks at the town of ludlow in shropshire and the proactive steps that its shopkeepers and council are taking to reinvigorate the high street and asks whether the model being adopted there could be applicable to the high street sector throughout the uk. A dissertation that combines marketing, economics and politics this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike.

2010 lsquo marketing out of the recession: recovery is coming, but things will never be the same again', the marketing review. 2011 the portas review: an independent review into the future of our high streets'. london: department for business, innovation and skills/hmso. garra rufa fish: a problem of marketing after health scares? two years ago a new craze in alternative therapy swept the uk and, as a consequence a plethora of foot spas opened offering garra rufa fish treatment. Since then, however, a range of health scares relating to dead skin cells and the transfer of disease have been voiced in the media.

Though the garra rufa spa business can be found globally the effects of such health scares in the uk have been disastrous for business. Faced with public concern this dissertation seeks to offer advice to the owners of foot spas as to how to remarket their product. Using previous case studies of how to overcome negative publicity tylenol with product tampering, eggs with salmonella and beef with bse this is a dissertation that combines practical marketing theory with an awareness of business trends within the modern alternative medicine and complimentary therapy sector. 2011 lsquo analysis of potential microbiological risks in ichthyotherapy using kangal fish garra rufa ', proceedings of the 4th global fisheries and aquaculture research conference, the egyptian international center for agriculture, giza, egypt, 3 5 october 2011, pp. 2011 winning back your market: inside stories of companies that did it. new york: marketing classics.

from failure to success the changing marketisation of the millennium dome to the o2 arena: a lesson for 2012? the millennium dome was, at best, a troubled venture. The brainchild of peter mandelson, it enjoyed a troubled existence eventually been closed some months early. Mothballed and unloved it was eventually bought and rebranded as the o2 area: in this guise it has enjoyed unprecedented success as an arts and music venue. This dissertation not only charts the failures of the dome and the phoenix like success of the 02 arena in terms of marketing but also questions, given the failure of the state to successfully market lsquo the dome' what the future is likely to hold for similar state built arenas in the aftermath of the 2012 olympics.

2005 lsquo satisfying the basics: reflections from a consumer perspective of attractions management at the millennium dome, london', international journal of tourism resources, vol. 2009 regeneration of the millennium dome to the o2 arena: failure and success? bsc dissertation, university of portsmouth. 20 lsquo dome alone: london's millennium project and the strategic planning deficit'. the reinvention of brighton and hove: from genteel seaside backwater to the lsquo pink' resort of the south coast. from the time of the prince regent onwards brighton has been a popular seaside destination.