Kiran chandar 0 pm 12th november 2014 you are asking for the tybcom mumbai university question papers. The tybcom contains the following papers: business economics financial accounting a/c 1 auditing and cost accounting management accounting a/c 3 direct and indirect taxation computer systems and applications psychology of human behaviour at work exports marketing management amp production planning marketing research here i am uploading a file that contains the tybcom mumbai university question papers. This is as follows: first examination of tybcom semester v under the new semester pattern is starting from october 21, 2013. To help you in your pursuit of good marks, nikhil sir has created a question bank of objective questions for the subject of costing.

Further, due to continuous demand of many students for important questions on all subjects, i have uploaded all the question papers of tybcom semester v preliminary examination to the online library. With these resources, i am sure that you can study with highest speed in right direction. Economics question paper of tybcom of mumbai university in 2014 but then my friends assured me that i can trust your website. You can use this question paper in your studies and it will give you basic idea about the paper pattern.

Following is the content of attachment: write short notes: any two: 8 i funds from operation re: university of mumbai tybcom paper as per your query here i’m providing part of mu ty b.com paper and attaching as well some files for the paper pattern and papers of it. So click on the given attachment to download: d coding i modern marketing concept j product modification k footnotes 2. Answer any two of the following: a what is marketing research? discus its scope b bring out the need for marketing information system c why is packaging research undertaken? 3. 2 the exchange concept according to this concept, exchange of a product between the seller and the buyer is the central idea of marketing. 3 the production concept according to this concept, consumers will prefer products that are inexpensive and widely available. 4 the product concept this concept states that the consumers will prefer products that offer the best quality, performance or innovative features.

5 the selling concept according to this concept, a company cannot expect its products to be picked up automatically by the customers. It has to push its products in market by undertaking selling efforts such as advertising, publicity, salesmanship, sales promotion etc. 6 the marketing concept marketing starts with determining consumer wants and ends with the satisfaction of those wants.

It sees all marketing activities from the point of view of the consumer 7 the societal concept organisations who support this concept, work at a balance between the three objectives of company profits, consumer satisfaction and public interest. They are expected to produce goods that not only satisfy the consumers but are also environmental friendly products 8 test marketing test marketing means introducing a product in a small segment of the market. The purpose is to find out whether or not the consumers would accept such a product. 11 market opportunity analysis it is a prime tool to determine attractiveness and probability of success in the growing market. 12 marketing information system marketing information system mis consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers.

13 internal company records it consists of the data, which is available within the company. 14 market information system philip kotler defines a marketing intelligence system as a set of procedures and sources used by managers to obtain their everyday information about pertinent developments in the marketing environment. 15 marketing research philip kotler defines marketing research as a systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. 16 marketing decision support system a marketing decision support system is a co ordinated collection of data, systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from the business and environment and turns it into a basis for marketing action. 21 consumer behaviour is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. 22 market segmentation william stanton defines it as the process of dividing the total heterogeneous market for a product into several sub markets or segments, each of which tends to be homogeneous in all significant aspects. 23 geographic segmentation in geographic segmentation, market is divided on the basis of geographic variables such as nations, regions, cities, states, locality etc.

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24 demographic segmentation demography is the study of the variables of population such as age composition, gender, education and so on. 25 psychographic segmentation in psychographic segmentation, consumers are divided on the basis of psychological traits such as emotions, behaviour and mind. 26 behavioural segmentation here, segmentation is done on the basis of product related behaviour such as product usage rate, user status, loyalty pattern, buying motives, attitudes and responses etc. 27 sociographic segmentation markets can be segmented on the basis of sociological factors like culture, socio class etc.

28 niche marketing niche marketing involves marketing the product to a very selected segment. 29 customer relationship marketing crm crm recognises the importance of developing long term relationship with customers. The objective of crm is to find, attract and develop new customers and retain existing customers. 30 marketing mix according to william stanton, marketing mix is the term that is used to describe the combination of the four inputs that constitute the core of a companys marketing system: the product, the price structure, the promotion activities and the distribution system. 31 product narrow connotation defines product as a set of attributes assembled in an identifiable form. While the broader concept of product not only includes the physical elements but also the psychological elements associated with the brand i.e.

32 consumer products consumer goods are those goods used by household consumers for non business purpose. In other words, they are used for ultimate consumption and not for further production. 33 convenience goods convenience goods are those goods that the customer usually purchases frequently, immediately and with a minimum effort, e.g. 34 shopping goods shopping goods are goods, which are purchased by the consumers after comparing the product characteristics such as shape, size, price, quality, style etc of different brands. 35 specialty goods specialty goods are those goods that have unique characteristics or brand identification for which the buyer is willing to make a special purchasing effort.

36 unsought goods unsought goods is a product that the consumer is not aware of or a product that the consumer is aware of but does not want it right now. 37 augmented product augmented product is a product where the product or the service provided exceeds customer's expectation. Such benefits can be after sale service, installations, guarantees, credit facilities etc. 38 product mix few firms rely on a single product instead they sell many products. The set of all products and items offered by a company for sale is called a 'product mix'.

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